Step into creativity
Dragon rouge student brief awards: Mash up liven up entry
A collaboration between LEGO and Dr Martens provides the perfect solution by merging two iconic brands known for their creativity, individuality, and innovation. By combining LEGO's endless building possibilities with Dr Martens' timeless footwear designs, individuals of all ages can unleash their imagination and express themselves in new and unexpected ways. This collaboration not only offers a platform for creativity but also promotes self-expression and encourages sustainability through reusable packaging solutions.
Brief
Create a collaboration between
two unlikely brands, services,
products, or apps to create
something new that will excite
new audiences.
Purpose
Many children and adults struggle with finding creative outlets that simultaneously engage their minds and encourage self-expression. Traditional hobbies and activities often lack the versatility and excitement needed to captivate diverse interests.
Demographic
Children and adults
Solution
Introducing a whole new level of customisation with LEGO-colored laces, LEGO-colored stitching, and a reusable box for your Dr. Martens! Now, not only can you personalise your footwear with vibrant LEGO hues and accents, but you'll also receive your Docs in a sustainable packaging solution that doubles as storage for your LEGO bricks. Reduce waste, unleash your creativity, and step into a world where style meets sustainability with LEGO x Dr. Martens.
Outcomes
By infusing LEGO's iconic creativity into customisable footwear, we're giving you the power to design your unique look. Express yourself, stand out from the crowd, and make every step your own with LEGO x Dr Martens.
#Stepintocreativity | Dr Martens x Lego
